Backed by the Francophonie Summit to be hosted by France on October 4 and 5, 2024 in Villers-Cotterêt, Refaire le monde, le Festival de la francophonie is an invitation to discover the vitality of Francophone creation in all its artistic, cultural, societal, entrepreneurial and scientific facets. Illustrating the Summit’s theme, “Create, innovate and undertake in French”, this event reveals a Francophonie that is open to the world, lively, attractive and inventive.
VILLAGE DE LA FRANCOPHONIE — CENT-QUATRE (5 rue Curial — 75019 Paris)
Zone Franche and Nuits d’Afrique productions will be manning the Quebec stand in the Village de la Francophonie, set up at 104 to showcase the La Percée exhibition on the Discoverability of World Music Online.
Do you have something to say about diversity ? ==> Come and talk about the issues and challenges involved in promoting the diversity of cultural content in the digital space.
We will be collecting your testimonials through video interviews from October 2 to 6. To see the interview time slots and make an appointment, click here…
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GAITÉ LYRIQUE (3bis rue Papin — 75003 Paris)
Invited by the Direction générale des médias et des industries culturelles of the Ministère de la Culture, Zone Franche and La Percée will take part in the round table :
“Discovering French-language cultural content online : new uses in music, books and training” — Friday October 4 at 11am in the Auditorium
To reach their audiences, French-speaking creators and cultural companies need to develop new strategies : Youscribe (books), Deezer (music), the collective laboratory La Percée (music) supported by Zone Franche (France) and Les Productions Nuits d’Afrique (Canada) and Youscribe (books). In a world where digital platforms have become the main point of access to cultural content, the user’s attention is directed towards a limited number of flagship products or international content enjoying a certain popularity and visibility, to the detriment of a rich diversity of French-language content. The online discoverability of French-language cultural content aims to counterbalance this trend, and is reflected in concrete actions developed as part of this debate.
Speakers for Zone Franche and La Percée
Destiny Tchéhouali
Professor, researcher and co-holder of the Unesco Chair in Communication and Technologies for Development // Scientific Director — La Percée
Johan Lauret
Project Manager — La Percée
An online training course (MOOC), developed jointly by the French and Quebec Ministries of Culture and to be presented at the end of the round table, provides the tools needed to enhance the value and online visibility of French-language cultural content.
Free admission, subject to availability
More information here…