Zone Franche invades MaMA !

MaMA Music & Con­ven­tion, a major event for music indus­try play­ers, will take place on Octo­ber 16, 17 and 18, 2024 in Paris, in the heart of the Pigalle / Mont­martre dis­trict !

This will be an oppor­tu­ni­ty for all play­ers in the indus­try, both French and inter­na­tion­al, to get togeth­er for 3 days and 3 nights and dis­cuss the new chal­lenges fac­ing music, dis­cov­er a wide range of artists and groups, and exchange views on the out­look for the sec­tor.

ZONE FRANCHE MEETINGS AT MaMA

1/ La Percée exhibition on the discoverability of French-language World Music content in the digital space — October 16, 17 and 18 from 10am to 6pm at FGO-Barbara (1 rue Fleury — 75018 Paris)

After Mar­seille and the Fran­coph­o­nie Sum­mit, and before Rabat in Moroc­co, the exhi­bi­tion is unpack­ing its bags in Paris. It will be installed in the hall of the FGO-Bar­bara, so it can’t be missed !

Johan Lau­ret, exhi­bi­tion coor­di­na­tor and Zone Franche mem­ber with Pro­duc­tions Nuits d’Afrique, will be on hand to guide vis­i­tors.

2/ MaMA Great Debate : “What initiatives are being taken to improve discoverability ?“Speech by Destiny Tchéhouali, Scientific Director of La Percée — Thursday, October 17, 1:30 pm to 3 pm (Lycée Jacques Decour)

“How do you make your­self known in the cre­ative sec­tor ? In every sub-sec­tor, there are issues of dis­cov­er­abil­i­ty : how do you get your music heard on stream­ing plat­forms ? How do you get pro­grammed at venues and fes­ti­vals ? How can niche musi­cal gen­res get heard ? And what are the stakes in terms of cul­tur­al diver­si­ty ? Should dis­cov­er­abil­i­ty be reg­u­lat­ed ?

3/ Panel discussion : “How can we promote musical diversity online and fairer remuneration models for artists?” — Friday 18 at 3:30pm — Panel Room 3 at FGO-Barbara (1 rue Fleury — 75018 Paris)

“In a world where online musi­cal offer­ings abound, music lis­ten­ing is para­dox­i­cal­ly con­cen­trat­ed on a small­er num­ber of pop­u­lar artists. This is one of the obser­va­tions made by Pro­duc­tions Nuits d’Afrique as part of the study “Val­oris­er les artistes de la diver­sité […] à l’ère des plate­formes numériques”, car­ried out by Des­tiny Tchéhouali. This obser­va­tion is shared by Zone Franche, which has been warn­ing for many years about the invis­i­bi­liza­tion of World Music in the media and, from now on, on plat­forms.

On the one hand, the algo­rith­mic rec­om­men­da­tions of lis­ten­ing plat­forms seem to com­fort lis­ten­ers in their musi­cal tastes, with­out offer­ing any real musi­cal dis­cov­er­ies. On the oth­er, search engines, even when users make pre­cise queries, strug­gle to direct users towards niche or diver­si­fied con­tent.

In both cas­es, the user’s atten­tion is direct­ed towards a lim­it­ed num­ber of star prod­ucts or inter­na­tion­al con­tent enjoy­ing a cer­tain pop­u­lar­i­ty and vis­i­bil­i­ty, to the detri­ment of a rich diver­si­ty of French-lan­guage con­tent.

What’s more, this over-rep­re­sen­ta­tion of cer­tain artists and aes­thet­ics, and the con­se­quent invis­i­bi­liza­tion of oth­ers, rais­es ques­tions about musi­cal open­ness and cul­tur­al diver­si­ty, the stan­dard­iza­tion of lis­ten­ing habits and aes­thet­ics, and the fair remu­ner­a­tion of artists.

Pro­fes­sion­als are seiz­ing on these issues, and this round table will dis­cuss the La Per­cée project (ini­ti­at­ed by Les Pro­duc­tions Nuits d’Afrique and co-pro­duced by Zone Franche, the World Music net­work) and the Fair Music Project, run by the Inter­na­tion­al Music Coun­cil, both of which are work­ing to address these prob­lems.

This exchange, which will bring togeth­er a researcher, a cul­tur­al entre­pre­neur, an artist rep­re­sen­ta­tive and an inter­na­tion­al orga­ni­za­tion, will bring togeth­er a vari­ety of per­spec­tives on the issues of dis­cov­er­abil­i­ty and fair trade music.

Speak­ers :
#Suzanne Com­bo, Gen­er­al Del­e­gate and co-founder of the Guilde des Artistes de la Musique
#Davide Grosso, Direc­tor of Pro­grams and Part­ner­ships at the Inter­na­tion­al Music Coun­cil
#Pierre B. Gourde, Man­ag­ing Direc­tor of Meta­musique
#Des­tiny Tchéhouali, Teacher-researcher and Sci­en­tif­ic Direc­tor of La Per­cée
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Mod­er­a­tion : Sébastien Laus­sel, Direc­tor of Zone Franche

4/ Cosy Lab at the Trianon : “Why is diversity always a hard sell?” - Thursday October 17 at 3pm at the Trianon (80 Blvd Marguerite de Rochechouart)

When we talk about music, most of the time it’s rock, pop, elec­tro and rap. But as soon as we talk about oth­er things, it becomes direct­ly world or eth­nic music, a fringe aes­thet­ic. How can venues deal with this and get peo­ple to be curi­ous ? How can we talk about musi­cal diver­si­ty and its rich­ness with­out being eth­no­cen­tric ? Why is it so com­pli­cat­ed to talk about it, to pro­mote it and, ulti­mate­ly, to sell it ?
It promis­es to be a pas­sion­ate and excit­ing dis­cus­sion.

With Cécile Héraudeau, direc­tor of the Con­viven­cia fes­ti­val and pres­i­dent of Zone Franche, on the issues of cul­tur­al and musi­cal diver­si­ty.

5/ Conference“What are the issues for contemporary music in the face of the rise to power of the extreme right?“
organized by RIF and SMA — Friday 18 at 1pm — Lycée Jacques Decour
co-organized by FRACAMA, Féma, UFISC, Fédération des Musiques Métalliques, FAMDT, ZONE FRANCHE, FELIN, Haute Fidélité, Le RIM, AJC, Le Pôle, Supermab, FEDELIMA, Grand Bureau, FERAROCK, Technopol, Grabuge, Fédéchanson, PAM

The clo­sure of the Sous-Marin con­cert hall in Vit­rolles, the desire to abol­ish the inter­mit­tent employ­ment scheme, the pri­va­ti­za­tion of pub­lic broad­cast­ing, pres­sure, cen­sor­ship and threats to pro­gram­ming, attacks on or boy­cotts of cer­tain artists, arbi­trary appoint­ments to head up cul­tur­al insti­tu­tions, etc. — these are just some of the exam­ples of the extreme right’s threat to cul­ture. Whether in France or abroad, there’s no short­age of exam­ples to show just how great the threat posed by the extreme right to cul­ture is. How can the con­tem­po­rary music sec­tor face up to these threats and pre­serve cul­tur­al diver­si­ty and artis­tic free­dom ?

Speak­ers :
#Emmanuelle Cut­tit­ta, Co-Pres­i­dent — FEDELIMA / Direc­tor — Le Gueu­lard Plus (57)
#Vin­cent Guil­lon, Co-Direc­tor — Obser­va­toire des poli­tiques cul­turelles (OPC) / Asso­ciate Pro­fes­sor — Sci­ences Po Greno­ble (38)
#Raphaël Kempf, Lawyer
#Lulu Van Trapp, Artist

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Mod­er­a­tion : Sophi­an Fanen, Les Jours jour­nal­ist

6/ Zone Franche artists selected !

7/ Prix des Musiques d’ici concerts — Wednesday, October 16, Thursday, October 17 and Friday, October 18, 8–10pm at Salle Jacques Bravo (14–18 Rue de la Tour des Dames).

Zone Franche is a part­ner and jury mem­ber of the Prix des Musiques d’I­CI. Dur­ing MaMA, dis­cov­er the select­ed artists dur­ing three con­cert evenings :

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